The day will happen when we see numbers like this.
This is it. The start of May, the start of summer and the release of one of the most anticipated non-sequel movies of the year (after Cloverfield of course) as Marvel Studios rolls out their first production, Iron Man! With Jon Favreau (Elf) at the helm and Robert Downey Jr. under the helmet, this looks to be a quality superhero movie that can appeal to regular movie enthusiasts as much as comic book geeks, although it will certainly be the biggest movie in the careers of Downey and co-stars Terrence Howard, Gwyneth Paltrow and Jeff Bridges, who plays the film's villain. Instead of being about starpower or box office clout, the movie will sell based on the concept and the cool factor and the quality of the actors will help deliver a well-reviewed movie that will probably have a lot of repeat business. This weekend is all about the fans, though, and while most of them might try to catch it on Thursday night when screenings start at 8pm, one would expect that the movie will be very busy Friday and Saturday, as this has become a true event movie. $60 million is guaranteed and $70 million is almost a given, but we're going a bit higher thinking that the lack of strong movies in the last few months is going to help this one explode.
