American Rare Earths and Materials Corp. (fka AREM)

[jcljack25]

Did some DD on Bob Bush, he worked for True Temper and invented the "Iron Byron".

Born out of a collaborative effort between the Ohio-based Battelle Memorial Institute and True Temper Sports in 1964, the machine was designed to provide comparative shaft data in a controlled environment. “Until the introduction of Iron Byron, 100% of dynamic shaft testing was entirely subjective,” states Bob Bush, original technical services manager of the swing robot project. “The robot provided a repeatable swing allowing us to quantify performance from one shaft to the next. To this day, even the best golfers in the world can’t provide this level of consistency.”

True Temper chose Byron Nelson as the model swing after studying high speed photography of numerous PGA Tour players and scratch amateurs of the time. Mr. Nelson’s swing proved to be the most efficient wasting little energy from the top of the swing through impact. “There is one major difference between Mr. Nelson and the robot,” continues Mr. Hennessy laughingly. “Iron Byron putts with exactly the same stroke as he drives.”