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Team DNA Energy Drink(R) Sweeps Podium at AMA Sponsored Toronto Supercross


Millions See History Making Event

BOCA RATON, Fla., Apr 29, 2008 (BUSINESS WIRE) -- Reissuing release to add ticker symbol for searching purposes.
The release reads:

TEAM DNA ENERGY DRINK(R) SWEEPS PODIUM AT AMA SPONSORED TORONTO SUPERCROSS

Team DNA Energy Drink(R) (Pink Sheets:DNAB) made quite an impact at the American Motorcyclist Association's Super Motocross Series' (AMA) 12th race of the season held in Toronto, Canada. The team absolutely dominated the Lites Class winning every race in front of 70,000 screaming fans and millions more on television and sweeping the podium in the main event. This is the first time in AMA history that this feat has been accomplished. "The significance in the amount of additional national exposure and awareness this accomplishment is bringing to DNA cannot be overstated," said Mel Leiner, DNA's Executive Vice President and co-founder. "It's all about credibility and staying true to our core following, and it is events like this that reinforce our commitment to the principal upon which we are building our business," added Leiner.

The dollar value placed on the media exposure DNA has received from its DNA Energy Racing Team and other sponsored teams such as Surfing, BMX, Wakeboarding and Skateboarding has been already valued in the millions and is still growing. "There is no doubt that this media coverage has been largely instrumental in assisting us to attract the attention of top level retailers and distributors who are mainly concerned how the sell-through effort will be supported," stated John Duva, DNA's VP of Sales.

About DNA Energy Drink

DNA Energy Drink(R) is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink(R) is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body's seven energy sources to maximize energy and improve awareness. DNA Energy Drink(R) comes in 16oz. cans in flavors including Lemon Lime, Citrus and Citrus Sugar Free and retails for a suggested retail price of $1.99. For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com.



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