First, that press release was recalled. Second, I agree that a message about the Idol Center on Second Life would be on topic. Just like a discussion of the VStarr You Tube ad that "adcsps" uploaded is on topic. But to say that a general discussion that Dr. Pepper, Toyota, and others advertised via a YouTube ad also has nothing to do with ADCS.
Second Life is a huge platform, ADCS has a tiny module therein. I could start a group on Second Life, wouldn't be on topic for ADCS.