CommercePlanet Inc fka CPLT

[Investor100]

YesMail_ March 2008 - Press Release.

Impressive success that should help CPNE!

Yesmail recognized for innovative development practices
Google's Web Toolkit is a key ingredient in Yesmail's development mix

OMAHA, NE, March 11, 2008 — For Yesmail® (an infoUSA®company, [NASDAQ: IUSA]), a recognized industry-leading provider of permission-based online email marketing solutions, 2007 was not only a year of tremendous growth but also a coming-out party in many respects as the company unveiled two new platforms and a significant re-release of its primary Enterprise offering. The products speak for themselves, however it is what is behind these technology advancements that has catapulted Yesmail into the technology leadership position among email service providers. In addition to modern software design concepts, agile development processes and an iterative product management approach, Yesmail is pushing the envelope by utilizing cutting edge development tools.

Last year concluded with several milestones for Yesmail, including a leader ranking in the Forrester Q4 2007 Email Marketing Service Provider Wave Report. Julie Katz, lead analyst for email marketing at Forrester wrote, "A rebuilt platform and iterative development processes earn Yesmail a Leader slot in Forrester's evaluation of email marketing service providers." The report also called out Yesmail's iterative development process using Agile enabled the company to release new features every two weeks.

In 2006 Yesmail selected Google's Web Toolkit as the framework that would enable innovation and best-in-class technology development. Google Web Toolkit (GWT) is an open source Java software development framework that makes writing AJAX applications like Google Maps and Gmail easy for developers who don't speak browser quirks as a second language. GWT eliminates the need to spend significant time working around subtle incompatibilities between web browsers and platforms, and JavaScript's lack of modularity makes sharing, testing, and reusing AJAX components difficult and fragile. As a result, embracing a powerful toolkit like GWT allowed Yesmail's developers to focus their creative energy on innovative user interface elements.

Fast forward to 2007: Yesmail recognized the underpinning of its email marketing platforms needed to become a modern web 2.0 user experience for clients. "The speed with which the company could develop features using GWT was an encouraging first step, as it worked within our two-week iterative process," said Chris Jones, Sr. Software Developer at Yesmail. "Initially we used GWT only when we needed something beyond the scope of standard forms, but as our code base grew, the team realized it could enhance interfaces by re-factoring some of our GWT UI Code into a common library. Eventually, our code base was rich enough and the development team fluent enough with GWT that it became our de-facto development platform for the user interface." For more information please read "Yesmail talks about GWT" at http://googlewebtoolkit.blogspot.com.

Yesmail's advancements in technology and product development processes have equated to business growth and bottom line results as well. Revenue growth over the past three years has averaged over 40% and the company is among the most profitable in the email services sector. This success has allowed Yesmail to further its investment in its technology organization and has enabled it to branch out in the small and mid-markets. Yesmail also holds 2 decision-support and artificial intelligence related patents and is evaluating the patentability of certain product development initiatives.

Yesmail continues its positive momentum in 2008 with a recent leader designation in the Large-Enterprise Service Provider Category from JupiterResearch in the recently published Jupiter Buyers Guide of Email Marketing Service Providers. The guide is an evaluation of the offerings of 32 vendors. JupiterResearch bases their overall value, suitability, and breadth on the distinct needs of three types of marketers, and places them in three categories (i.e., full-service, small-/midsize-business, and large-enterprise). The full report is available for purchase for $3500 and is located on the Jupiter Research website. http://www.jupiterresearch.com/bin/item.pl/research:vision/1103/id=100095/