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Re: rbb post# 152

Wednesday, 04/23/2008 9:23:13 AM

Wednesday, April 23, 2008 9:23:13 AM

Post# of 453
ALMY News...Alchemy Creative, Inc. Acquires Ownership of Poetry Pals, an Award-Winning Early Childhood Literacy Solution

Business Wire "US Press Releases "

PLANO, Texas--(BUSINESS WIRE)--

Alchemy Creative, Inc. (Pink Sheets: ALMY) today announced that they have acquired ownership and exclusive rights to Poetry Pals, an award-winning literacy solution. The Poetry Pals early childhood literacy solution has been effectively implemented in over 6,000 Montessori schools and many large urban districts across the country. "The historical sales, quality, and overall effectiveness of the Poetry Pals product line make this recent acquisition a key piece to Alchemy Creative's acquisition puzzle," said Alchemy's CEO, Willard G. McAndrew III. "Poetry Pals approach to teaching and learning is aligned with our concept of what a student's learning experience could truly be."

The Poetry Pals Learning Center is a highly interactive early childhood literacy solution for children ages 1-6, specifically designed for use in classrooms, daycares, libraries, and homes. The Poetry Pals Early Childhood Literacy Solution features various literacy components aligned with the findings of the latest research from The National Reading Panel. These findings provide the vital framework for the development of foundational literacy skills and formative language acquisition.

One of the key differentiators between this and similar products on the market is that the Poetry Pals early childhood literacy solution effectively integrates the parent into the child's literacy experience in a way that is truly revolutionary. By providing teachers with research-based resources, strategies, and training, Poetry Pals creates an experience that is both fun and inviting to assist the child in exploring language and reading while encouraging teacher, parent, and child interaction.

Poetry Pals Awards

-- 2005 Teacher's Choice Award

-- 100 Best Children's Products worldwide - Dr. Toy

-- 10 Best Creative Products for children worldwide - Dr. Toy

-- Best of Show - American Library Association

-- Best of Show - National School Supply Show

-- Best Gift Idea for Christmas - 700 Club, Nationally Syndicated
Television Program.

Poetry Pals is available immediately via Alchemy Creative's education, direct, and consumer channel.

ABOUT ALCHEMY CREATIVE:

Alchemy Creative, Inc. was founded on the principle of edutainment - enabling learning with the integration of educational media into an exciting and entertaining format in which science and other curriculum learning is enhanced through actively engaging students. ALMY is producing video DVD, and developing online gaming and other media products for distribution to both the general public and school systems. Their philosophy and product offerings have rendered measurable results with children. The value of the media and products has been recognized by some of the world's most respected corporations, including several Fortune 100 companies.

ALMY creates and distributes some of America's most unique products for the edutainment sector. Currently, ALMY is using the latest, cutting-edge technology in developing future products such as DVDs, online video games, and other cutting-edge technologies to further captivate students. ALMY's goal is to revolutionize the way the children of the world progress in science learning. The company is utilizing 21st century technology and methodology in efforts to provide a more exciting environment in which children will be more apt to take interest in the traditional education requirements.

Stated simply, ALMY takes "what kids like," from card games and books to movies and video games, and makes them educational. Thus, children of all ages learn while having fun; in a sense, giving substance to "play time."

For more information regarding Alchemy Creative, Inc. please visit: www.alchemycreativeinc.com.

Disclaimer:

CAUTIONARY STATEMENT ABOUT FORWARD-LOOKING STATEMENTS

This press release contains "forward-looking statements," which are statements related to future, not past, events. In this context, the forward-looking statements often include statements regarding our goals, plans, projections and guidance regarding our financial position, results of operations, market position, pending and potential future acquisitions and business strategy, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks" or "will." Any such forward-looking statements are not assurances of future performance and involve risks and uncertainties that may cause results to differ materially from those set forth in the statements. These risks and uncertainties include, among other things, (a) general economic and business conditions, (b) the level of strategic partner incentives, (c) the future regulatory environment, (d) our cost of financing, (e) our ability to complete acquisitions and dispositions and the risks associated therewith, and (f) our ability to retain key personnel. These factors, as well as additional factors, could affect our forward-looking statements. We urge you to carefully consider this information. We undertake no duty to update our forward-looking statements, including our earnings outlook.

Source: Alchemy Creative, Inc.