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Tuesday, 04/22/2008 10:39:19 AM

Tuesday, April 22, 2008 10:39:19 AM

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DNA Energy Drink(R) To Be Distributed by Respected Schenck Company
Serving Central Florida since 1954, Schenck Broadens Non-Alcoholic Offerings with DNA Energy Drink

DNA Beverage Corporation (Pink Sheets:DNAB), producers of DNA Energy Drink®, the new and great tasting favorite of action sports enthusiasts and fans, today announced it will be distributed across Central Florida by one of the state’s most prestigious distributors, Schenck Company. Schenck Company is a full-service distributor operating in the region since 1954. Schenck has grown from a small supplier of Miller Brewing Company products to a multi-faceted company of over 600 employees. Schenck Company represents today more than 70 different suppliers, more than 190 brands and provides services to over 5,000 retail outlets with multiple product lines including core beer offerings such as Miller, Coors, Heineken, and Corona to craft beers, non-alcoholic beverages and snack foods. It has recently been recognized as one of Florida’s top 100 privately-held companies.

“DNA Energy Drink® offers our customers great taste, dedicated marketing support, and a built-in following of action sports fans and enthusiasts. During the last year, we expanded our product portfolio to non-alcoholic beverages by adding a dedicated sales team that is totally separated from the core sales team. DNA Energy Drink® fits well into our strategy. We are very excited about bringing it to our markets and helping our new partners to build their brand,” said Kelley Mossburg, President and Corporate General Manager of Schenck Company.

“Schenck Company is among the most respected distributors in the state and has a great reputation nationally so we are truly honored to be a part of their stable of products and look forward to making this an important and successful part of their business,” said John Duva, VP of Sales for DNA Beverage Company. “Like Schenck, DNA is also a part of the local community, so to work with a business as dedicated to Florida as we are is exciting and something we know will help our brand expand. We look forward to doing all we can to support Schenck in its efforts.”

About DNA Energy Drink

DNA Energy Drink® is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink® is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body’s seven energy sources to maximize energy and improve awareness. DNA Energy Drink® comes in 16 oz. cans in flavors including Lemon Lime, Citrus and Citrus Sugar Free and retails for a suggested retail price of $1.99.

True to its actions sports roots, DNA Beverage Corporation has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink® can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition within the action sports community including the stores and venues that support these athletes and participants and is a regular at skate parks across the Southeast. Its two 80ft. DNA branded semi-trailers are a regular at events all over the country and regularly supports its retailers and distributors and at various community and charitable functions such as the van’s recent appearance at the Joe DiMaggio Children’s Hospital in Hollywood, FL. For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com.

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

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