1/ they don't have the knowhow to develop a technology that does anything remarkable 2/ they can't attract the interest of significant money (partly because of 1/) 3/ they don't really want to; their only real interest is, and has been since back in the daze of the late '90s and early '00s, making money for themselves and their friends/family
In that they've succeeded. Gotta give malc credit for orchestrating the whole thing.
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