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Bravo Foods Receives Purchase Order From SuperTarget
Initial Order for Marvel-Branded, Super Heroes(R) Slammers(R) to Fill Pipeline For the Retailers 119 Stores Nationwide
NORTH PALM BEACH, Fla., Apr 16, 2004 /PRNewswire-FirstCall via COMTEX/ --
Bravo! Foods International Corp. ("Bravo") (OTC Bulletin Board: BRVO), a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milks today announced it has received an initial order for its Marvel-branded, Super Heroes(R) Slammers(R) product from SuperTarget. The Company said the first order is for more than 15,000 units that will fill the pipeline for the retailer's 119 stores nationwide. The product launch is scheduled for May 1.

Target operates more than 1,107 stores in 47 states. There are currently 119 SuperTarget stores with plans to open seven stores in July and eight in October. The typical Target store averages 126,000 square feet, while the Super Target stores are 175,000 square feet.

"Target is clearly one of the nation's premier retailers and the ideal place to showcase our healthy milk drinks," said Roy Warren, Bravo! Foods' CEO. "We're particularly pleased that they are supporting Marvel vitamin fortified Slammers(R) with highly valuable real estate in their check lane where our 100 percent milk products will be featured in coolers."

Bravo recently announced its license agreement with Marvel Enterprises to use its super heroes for packaging and promotion of its flavored milk products in the United States (including its territories) and certain international regions. In addition to displaying the characters on its packaging, Bravo has also supplemented its already vitamin-fortified, low-fat milk with additional vitamin supplements associated with the characters' special powers.

Bravo's vanilla milk feature Marvel's Captain America(TM) and include a "Super Serum" of 20 percent of the recommended daily allowance of ten essential vitamins to reflect the hero's super athletic ability. The company's chocolate "Web" milk container displays Marvel's Spider-Man(TM) and includes omega 3, vitamin E and Choline as a boost to brainpower. Bravo's cookies and cream, coined "cookies and green" -- branded with the Incredible Hulk(TM) is powered with a boost of B-complex vitamins to tap consumers' "inner strengths."

The Company also recently announced that 7-Eleven, Inc. will introduce Bravo's Marvel's-branded, Super Heroes(R) Slammers(R) product in up to 5,300 U.S. participating stores. 7-Eleven intends to offer Bravo's vitamin-fortified milk in vanilla, chocolate and cookies-and-cream flavors in a 16-ounce, super ESL (extended shelf life) bottle within a few weeks.

In addition to the three flavors that will be sold at participating 7-Eleven stores, Bravo also produces Slammers(R) with strawberry and caramel flavors. Its strawberry milk, called "Dark Strawberry," features Marvel's Daredevil(TM) character on the package and is fortified with vitamin E, lycopene and ginseng to heighten senses similar to the character's keen perception. Bravo's caramel milk, labeled "Fierce Caramel," promotes Marvel's Wolverine(TM) of the X-Men(TM) and includes added antioxidants, vitamins A and B, and green tea extract to boost the immune system, reflecting the character's super healing powers.

About Bravo! Foods

Bravo! Foods International Corp. licenses, markets, distributes and sells flavored milk products throughout the 50 states, Puerto Rico, the U.S. Virgin Islands, Canada, China and Mexico. The milk is available in the United States through production agreements with milk processors. It is currently available in five flavors under the brand name Slammers Fortified Reduced Fat Milk(R) and can be purchased in retail outlets throughout the country and in some international markets. For additional information visit http://www.bravobrands.com.

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.

MARVEL, Spider-Man, X-Men, the Incredible Hulk, Daredevil, Captain America and all related Marvel characters are (C) and trademarks of Marvel Characters, Inc., and are used with permission. Copyright (C) 2004 Marvel Characters, Inc. All rights reserved. www.marvel.com.

Super Hero(es) is a co-owned registered trademark.
SOURCE Bravo! Foods International Corp.

Roy Warren, CEO of Bravo! Foods International Corp.,
[phone]; or Joe Zappulla of Wall Street Investor Relations,
[phone]
http://www.bravobrands.com