Organizations go through a number of phases; typically birth, growth, maturity and eventually death and/or renewal. BUNM is moving more into a strong growth phase especially in relation to hypster.com which is the main engine of growth.
PPS reflects an uncertainty and perhaps in some cases an unwillingness for some to recognize that this co. is far from maturity.
I agree with posters who say that as shareholders we can do more to get the word out but which 'word'?
On one hand we can encourage everyone we know to join hypster--
Alternately we can encourage friends, family and business associates to learn more about BUNM and sector and see if they can personally get motivated enough to buy shares.
IR can't convince anyone to buy shares nor is it the primary responsibility of management. It is the responsibility of informed investors who make independent decisions whether based on their gut, technical analysis, hypster growth etc.
Judge a company on not what it says but based on results. We have had PRs here of late talking about two unexpected acquisitions that effectively have done nothing to the PPS. These results have not been exciting enough for those who want to manipulate PPS based on fluff.
Typical pennies leak news of PR in order to get market to buy on speculation followed by certain parties selling on the news. What happened with unexpected news--no PPS manipulation.
I have added more shares here after having reviewed again the 2008 Business Plan and 2007 Review. The co. appears to be on target for achieving its objectives.
They have put forth a share structure that is commensurate with a co. that intends to grow into a major name. As mentioned the co. has experienced birth, now growth and is far from maturity and death.
It is speculation but I don't think it is outside reality that in a few short years hypster.com will be more of a household name. It might become for certain demographics the musical equivalent of 'MySpace' or 'Facebook.'
Those individuals who are loyal to the above services have ingrained them into their daily lives. This type of branding and association is very effective. I see a similar focus from BUNM management in respect to 'branding.' Advertisers are going to want to ally with a strong brand vs. unknowns.
People enjoying and sharing their music online is not going away. The digital age of music is really only beginning for the industry; new and established artists are trying to find their way in the digital age and the landscape is quickly changing.
Any starving or successful artist for that matter needs to find an effective music distribution channel.
