New CEO Kusher officially assumed his position on March 1st. Some slack needs to be cut for someone who just took over the helm 6 weeks ago. The web-conference was impressive and positive. This is simply a situation where time is needed to undo the poor directions of the past, energize the good directions, and activate new directions. The Gatorade debacle certainly put a crimp in apparent momentum, but are there products here with a potential future? And are there the personnel and resources to make it happen before even loyal shareholders begin to waiver??
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