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Re: RC Philly post# 17980

Tuesday, 04/15/2008 4:03:28 AM

Tuesday, April 15, 2008 4:03:28 AM

Post# of 36268
Interesting experience you had. I don't believe in coincidences by the way. Your experience confirms to BUNM's believers that this digital music co. is effectively marketing and reaching its key demographic. These 'kids' are great for loyalty and also for their high levels of discretionary income.

I think it's great to hear anecodotal evidence that stands in addition to empirical data like hypster user numbers etc. It brings a greater sense of reality that BUNM and associated entities are having real-world impact.

I have read accounts of traders who speak to the importance of listening to the 'word-on-the-street.' They query everyone they know for opinions about stocks and industries. For me it's amazing to think about what is being done here in respect to finding and retaining a loyal Web audience. Hypster in particular is forming a solid foundation in order to accomplish the above.

The company seems very committed to not only finding and retaining an audience but in creating a profitable enterprise with multiple streams of income.