Pet Ecology Achieves Strong Revenue Growth
1st Week in April Shipments Exceed 5,600 Resulting in $112,000 in Revenue and Gross Margins of $56,000
Pet Ecology Brands, Inc. (PINKSHEETS: PECD) announced today it has shipped over 5,600 orders resulting in excess of $112,000 in revenue and gross margins of $56,000. The total current monthly recurring orders total 8,142 resulting in $162,840 in revenue and $81,000 in gross margins.
The $112,000 in revenue represents a 2,115% increase over the corresponding period last year and an increase of 392.83% in YTD revenue over the corresponding period last year. Based on the current recurring monthly orders the company has an annual run rate that exceeds $1,954,080.
The monthly recurring orders are a result of the national television advertising campaign introducing Pet Ecology Brand's "Perfect Litter Alert" to the home delivery market. The advertisement has run successfully on 14 different television network channels nationally including: The Animal Planet, Discovery Channel, The Food Network, Lifetime TV, Fine Living, Hallmark, E! TV, HGTV, and Bravo.
After a long series of market tests intended to determine the effectiveness of content of the advertising being used on TV and Internet marketing, the company has come up with an advertising plan which will ensure continuous growth of the home delivery business and Pet Ecology's brand awareness.
The national advertising was conducted by the Company's former Internet and home delivery licensee, Pet Ecology Direct, LLC. The Internet and home delivery division is now wholly owned by Pet Ecology Brands, Inc. The company recently struck a deal to merge the direct business back into the core company.
"We expect orders to continue to increase as we fine tune the message and delivery through analyzing our analytical web data from the media buys. These results are a key part of our core effort to build shareholder value that they have long awaited and deserve," stated CFO Bob Salluzzo.
