House of Taylor Jewelry (fka HOTJ)

[Happycoins]

House of Taylor Jewelry, Inc. Names Lyle M. Rose Chief Executive Officer and President

WEST HOLLYWOOD, Calif., April 10, 2008 /PRNewswire-FirstCall via COMTEX/ -- House of Taylor Jewelry, Inc. (Nasdaq: HOTJ) today announced the appointment of Lyle M. Rose as president and chief executive officer, effective immediately. Jack Abramov has resigned as chairman, president and chief executive officer for personal reasons, but will serve as a consultant to the Company for a six-month transition period.
Larry Chimerine, a director for House of Taylor Jewelry, Inc., stated, "Lyle's industry experience reflects his focus on developing key operational, sales, marketing and merchandising strategies for a variety of jewelry companies. We anticipate that he will help shape the near-term and strategic objectives for House of Taylor Jewelry, Inc. While we seek to evolve the business, we remain committed to developing our branded jewelry lines and to further executing our direct-to-consumer strategy."

Mr. Rose commented, "In the past few years, HOTJ has developed unique branded jewelry lines and established relationships with various key independent retailers. I am pleased to join the Company during this challenging time as it continues to diversify its distribution channels to seek new global opportunities. Given HOTJ's exciting brands, I look forward to helping the Company affirm its growth potential."

Mr. Rose, 55, has 36 years of jewelry experience. Most recently, Mr. Rose was a consultant in the jewelry field specializing in the areas of marketing, product and sales development. Previously, he has served as chief executive officer of LID, Ltd., a large manufacturer of polished diamond and diamond jewelry; divisional president of Jacor Products Group, a division of Jabel Incorporated; and managing director at Emanon (H.K.) Ltd. His experience includes managing merchandising, marketing and sales initiatives; acting as a liaison and coordinator between U.S. and Hong Kong jewelry companies; and supervising import/export retail and wholesale operations. As a jewelry industry consultant, he specialized in operations and corporate structuring, profit enhancement techniques, sales training and merchandising. Mr. Rose also served as past president of the New Jersey chapter of the Alexander Graham Bell Association for the Deaf and Hard of Hearing.

"It has been my honor to work with the talented and dedicated people of House of Taylor Jewelry," said Jack Abramov. "As a consultant to the Company and significant shareholder, I look forward to supporting the Company and Lyle throughout the transition."

Additionally, the Company announced that Monty Abramov has resigned as Secretary and Vice President of House of Taylor Jewelry, Inc., effective immediately.

Mr. Chimerine, stated, "We thank Jack and Monty for the industry expertise that they provided to House of Taylor Jewelry, Inc. and for their assistance in the transition."

About House of Taylor Jewelry, Inc.

House of Taylor Jewelry, Inc. is a Los Angeles-based international jewelry company whose principal shareholders include entities owned by Dame Elizabeth Taylor and Kathy Ireland, along with members of the Abramov family. It serves fine jewelry retailers worldwide with diverse jewelry collections marketed under the brands Elizabeth(R), House of Taylor Jewelry(R), and Kathy Ireland Jewelry(TM) Exclusively for House of Taylor Jewelry. More information on the company can be found at http://www.hotj.com.