Disney Online Continues Its Digital Dominance as the #1 Kids and Family Online Destination, Breaks Traffic Records in First Quarter 2008
Last update: 4/11/2008 1:25:01 PM
Disney Online Sees 22% Increase Year-Over-Year in Unique Monthly Visitors Disney Kids and Family Sites Tally 29.6 Million Unique Visitors in March 2008
NORTH HOLLYWOOD, Calif., Apr 11, 2008 (BUSINESS WIRE) -- Disney Online, the longstanding No. 1 destination on the Internet for kids and families, continued its digital dominance for the first quarter of 2008, breaking all previous quarterly traffic records with an average of more than 27.3 million unique visitors per month. First quarter 2008 marks the one-year anniversary of the complete redesign of Disney.com and audiences have responded to the new online offerings with a 22 percent increase year-over-year in average monthly visitors to Disney Online (2007 vs. 2008 Q1 average monthly uniques). Disney Online's quarterly traffic record was also well above its closest competitor, Nickelodeon Kids & Family Network sites.
Additionally, Disney Online traffic combined with Disney's strong line-up of Family targeted sites, including Disney Family.com, reached 29.6 million unique visitors in March 2008.
Traffic growth at Disney Online was driven by a variety of popular content offerings including virtual worlds such as Club Penguin and Pirates of the Caribbean Online, the "Dreams Come True Sweepstakes" promotion with Walt Disney Parks and Resorts, and the launch of Disney Channel's new animated series "Phineas and Ferb," which drove particularly high levels of video viewing on Disney.com.
"We're really firing on all cylinders at this point with Disney.com, and our audience is responding in record levels," stated Paul Yanover, executive vice president of the Walt Disney Internet Group and head of Disney Online. "Our focus continues to be delivering an array of online entertainment - through games, video and communities - all built around Disney's unmatched line-up of popular characters and franchises."
Audiences have also positively responded to Disney.com around the world, with record breaking traffic in both the United Kingdom and Japan markets following the recent international, localized rollouts of the new Disney.com. Disney's mobile Web site has also seen a strong rise in traffic, increasing 128 percent since it launched in late 2007.
Online Data Source: comScore Media Metrix 2.0 Jan-March, 2007 & 2008; based on Entertainment-Kids & Community-Family categories; Disney Kids & Family Sites represents Disney Online & Family Network unduplicated traffic.
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