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Friday, April 11, 2008 12:42:17 PM
Let me tell you, EKG technology has been virtually unchanged in the last 20 years. The quality you get now is the same as it's been. From professional experience having worked with them for 15 years, they're a pain in the butt and they are pretty crude determiners of cardiovascular disease and damage. Not only that but they are cumbersome and uncomfortable for the patient. They require a lot of time to keep them hooked up to the patient and the readings are fraught with artifact. It's not funny when a guy brushing his teeth looks like V-tach on the monitor because of the electrical interference created by motion.
What this company has is something that we've needed for a long time. Because it will save the hospitals time (manpower to keep these things working) it will also boost the diagnostic capabilities of ECG's. This creates more business by detecting disease better and earlier. More patients diagnosed means further investigation and surgical intervention. It's a business booster. More people take drugs to lower their blood pressures and reduce their cholesterol early. It's a win, win situation for hospitals.
This company is going to sell a LOT of product. I can see it being the replacement standard for all hospitals and clinics. When the equipment contract runs out a lot of places will be making the switch.
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