blinkx Partners with Zodiak International to Bring Quality Television Programming to Users
Wednesday April 9, 8:00 am ET
Highly Popular TV Series Available at www.blinkx.com
SAN FRANCISCO--(BUSINESS WIRE)--blinkx, the world’s largest video search engine, today announced a partnership with Zodiak International (www.zodiakinternational.com), a leading commercial distributor of quality television programming. From game shows and reality TV to sketch comedy and scripted dramas, users will soon be able to find and watch Zodiak’s content at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage and share resulting advertising revenue with Zodiak.
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Zodiak International is the international sales and distribution arm of Zodiak Television AB, one of the largest independent television production companies in Europe. Working to develop, co-produce and distribute fresh, diverse content with partners to international audiences, Zodiak International is home to both the long-running series “COPS Uncut” and the popular “World of Stupid.”
“The consumer appetite for online digital entertainment is growing all the time,“ said Suranga Chandratillake, founder and CEO, blinkx. “We’re thrilled to serve as a vehicle for making Zodiak’s quality programming easily searchable and available to viewers everywhere.”
“Because digital is a major player in the way we view content today, our strategy has been to get our programming out to as many people in as many ways as possible. Braindead, Zodiak’s online brand of male-skewed content, has been live for over a year now, and with the success of this we have been keen to expand to other digital platforms,” said Patrick Kydd, digital project manager, Zodiak International. “blinkx’s unique search engine technology allows our content to be found easily by the viewer, a great benefit to the platform. We’re pleased to have our content on blinkx.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
