linkx Expands International News Index With Addition of Quality Coverage From the Guardian
SAN FRANCISCO--(BUSINESS WIRE)--blinkx, the world’s largest video search engine, today announced a partnership with the Guardian, one of Britain’s top sources for news. Video content from guardian.co.uk will soon be available at www.blinkx.com. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with the Guardian.
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Founded in 1821, The Guardian newspaper is published Monday through Saturday and has remained one of the U.K.’s most popular newspapers. Its Web site, www.guardian.co.uk, has won numerous awards and is widely-regarded as one of Britain’s best electronic daily newspapers. Visitors to www.blinkx.com will have access to a range of the Guardian’s content, from News and Current affairs to Travel and Entertainment.
”News-related searches are undeniably one of the most popular on the Web,” said Suranga Chandratillake, founder and CEO, blinkx. “The Guardian is truly an institution, with a proven commitment to excellence. We’re thrilled to make their coverage available on blinkx.com.”
“The Guardian has always had a long tradition of innovation and quality journalism,” said Steve Wing, head of Research & Development, Guardian News & Media. “Our partnership with blinkx will make our content discoverable and available to new audiences world-wide.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
