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Intel chief aims to chip away at mobile market
By Maija Palmer
Tuesday Apr 8 2008 16:45
Considering that so many personal computers come with a sticker proclaiming there is "Intel (NASDAQ:INTC) inside", it is surprising that this dominance does not extend to mobile phones.
In fact, mobile phones should sport "ARM inside" stickers, as about 98 per cent of handsets globally use chips based on designs by the UK's ARM Holdings, which are known for their economical use of battery power.
Although the US chipmaker has barely any presence in this huge market, which far eclipses PCs in terms of unit sales, Paul Otellini, the chief executive, says this is about to change.
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