blinkx Partners with HIT Entertainment to Offer Popular Children's Programming
Tuesday April 8, 8:00 am ET
Thomas & Friends(TM) Steam into Town at www.blinkx.com
SAN FRANCISCO--(BUSINESS WIRE)--blinkx, the world’s largest video search engine, today announced a partnership with HIT Entertainment (www.hitentertainment.com), one of the world’s leading independent children’s producers and rights owners. HIT’s award-winning programming includes Bob the Builder™ and Thomas and Friends, and from this month will be readily available at www.blinkx.com. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising to complement the popular pre-school shows from HIT Entertainment.
ADVERTISEMENT
With a catalog comprised of programming seen in more than 240 countries and in over 45 different languages, HIT Entertainment is home to colorful, educational content that resonates with children across the globe. Viewers will now have access to programming ranging from Barney™, the huggable Tyrannosaurus Rex, to the colorful cave-dwellers of Fraggle Rock™.
“As more parents turn to the Web for stimulating, wholesome entertainment for their children, it becomes increasingly important for us to make this type of programming easily accessible,” said Suranga Chandratillake, founder and CEO, blinkx. “We’re delighted to be bringing HIT Entertainment’s quality content to blinkx.com.”
“With a portfolio of award-winning properties, HIT’s shows aim to engage, inspire, educate and delight children all over the world,” said Ryan Tunstall, IT & Operations director, HIT Entertainment. “We are delighted to be working with blinkx to increase the distribution of our shows worldwide and perfectly complements and supports our digital strategy in reaching a global audience.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
