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Tuesday, 04/08/2008 10:00:17 AM

Tuesday, April 08, 2008 10:00:17 AM

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blinkx Partners With Top Culinary Experts to Bring Viewers a Smorgasbord of Tasty Video Offerings
Tuesday April 8, 8:00 am ET
Hundreds of Videos Ranging From Restaurant Reviews to Cooking Tips Now Available at www.blinkx.com


SAN FRANCISCO--(BUSINESS WIRE)--blinkx, the world’s largest video search engine, today announced partnerships with Cheflive, Kitchen Caravan and Savory Cities to offer viewers a wide range of food-related programming that is sure to please every palate. Through the partnerships, content will be fully searchable and playable at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the video and share resulting advertising revenue with the partners.
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All three partnerships serve up satisfyingly useful and entertaining content. Las Vegas-based Cheflive provides viewers with exclusive cooking tips and tricks from Sin City’s talented chefs. Kitchen Caravan produces weekly episodes that focus on healthy meals made with fresh, quality ingredients, and online restaurant guide, Savory Cities, features an extensive collection of video profiles of top chefs and chef recommendations for numerous restaurants across America.

“We’re delighted to make this wealth of professionally-produced content available to our viewers,” said Suranga Chandratillake, founder and CEO, blinkx. “Everyone from gourmands to casual chefs can now easily find and watch these highly informative and appealing videos on blinkx.com.”

“Cheflive features world-class chefs teaching viewers how to prepare gourmet dishes and become pros in the kitchen,” said John Guinivere, CEO, Cheflive. “blinkx is the perfect vehicle for our content because it allows users to easily access and engage with our instructional cooking videos.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

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