Friday, April 04, 2008 2:55:25 PM
My Son-In-Law was just watching (this afternoon) a new MTV show called "Rock the Cradle" produced by Freemantle (American Idol). At the end of the show, the credits had Lyric Jeans as a contributor. He knows precisely who Lyric is. I don't know if Lyric products are/were on contestants, but hopefully someone else is watching for same.
Anyone else see the show and can confirm use of products or provide added confirmation on the credits?
Did I miss a prior post reporting this new market connection and product potential?
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