AK, i think the labels are going to exhaust all avenues until they figure out which ones work the best. To be honest, If Qtrax provides free music(25,000,000 songs) that can be downloaded to computers and all players, that will be far and ahead the best medium. It trumps streaming and subscription or paid service. Lets say Qtrax is compatible with the above. You easily can be looking at user numbers in the 100's of millions. Think about that type of revenue stream. In addition to advertising, you have concert ticket and merchandising opportunities that will surely present themselves. Just my opinion. One more thing, we have yet to see how good each of the providers technology.