Gotta be careful there. As I understand, it intends to sell big ticket items, right? Those have very established channels, and people hwho buy those items usually go through those. They have to be given an incentive to go through a new channel, and there're few incentives for them to do so.
The incentives to go through a new channel would be finding something they weren't able to find otherwise; bragging rights about how savvy they are; the recommendation of someone they trust and subsequent good experience with it.
The incentives to not do so would be the people who buy big ticket items being rather conservative with their time, and so not necessarily willing to try some new channel with its potential hassles (which time could be spent on something else); going through the established channels meaning having someone else do the legwork for them, as opposed to having to do it themselves; amd the natural suspicion of someone they don't know or can see (the anonymity of Web).
That is, if we mean the same thing by big ticket items. If you mean just cars, boats, and big screen TVs, they'd have to compete with the likes of Ebay, Craigslist, Recycler (and whatever local publications are out there), and tons of others.
So to me it looks like a "get in quick, make money, get out quick" type of play. But then, doens't it describe most of the pinks? ;)
The usuals, whatever I post is my opinion, yaddayaddayadda. I'm still learning this, so if you listen to me, well, good luck to you :)
