Bell Buckle Holdings (BLLB)

[polliesboy]

Bell Buckle Signs Deal to Market Award Winning Products on TV Shopping ChannelsJanuary 17, 2008 10:04 AM ET

All Market Wire newsGourmet Specialty Food maker Bell Buckle Holdings, Inc. (PINKSHEETS: BLLB) announced today a sweeping initiative that would bring their award winning brands Captain Rodney's and Simplify to home shopping channels in the coming months. The initiative will be a co-venture between Bell Buckle Holdings, Inc., and Marketing Innovator Dynamic Response Group, Inc., known for its television marketing expertise, currently with several products listed in the top 10 of IMS most aired short form infomercials. The first stages of the initiative involve product positioning, packaging and merchandising to create the proper metrics for TV channel marketing. Initial discussions with TV Channels have already begun.

"In the overall scheme of branding our award winning products, the TV Channel initiative is a great mechanism in which to bring awareness to our stable of great brands," says Bradford Simmons, Bell Buckle Holdings CEO. "On the heels of our expanding grocery business and distribution, this is a great way to begin '08