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ITRO Itronics Announces That GOLD'n GRO Liquid Fertilizer Sales More Than Doubled in First Quarter With 127 Percent Increase

Wed Apr 07 07:01:00 2004 EST
RENO, Nev., Apr 7, 2004 /PRNewswire-FirstCall via COMTEX/ --
Itronics Inc.
(OTC Bulletin Board: ITRO; Frankfurt, Berlin: ITG) reported today that bulk
GOLD'n GRO liquid fertilizer sales by its subsidiary, Itronics Metallurgical,
Inc., increased 127 percent compared to last year's first quarter, meaning the
sales more than doubled in this year's first three months compared to last
year.
"Mild weather in the western U.S. in the first quarter and demand for our
new GOLD'n GRO products that have significant benefits for the grower combined
to produce the large increase in sales," said Dr. John W. Whitney, Itronics
President. "March was the best single GOLD'n GRO sales month we have had
since we introduced these products to the market."
"An increase in the number of bulk liquid GOLD'n GRO products being sold,
and an increase in the number of distributor stores selling GOLD'n GRO, is
driving the sales expansion," Dr. Whitney said. "The GOLD'n GRO bulk liquid
fertilizer sales growth that is now underway is expected to continue during
the rest of 2004 and beyond."
Itronics, through its subsidiary, Itronics Metallurgical, Inc., is the
only company in the world with the technology to extract more than 99 percent
of the silver and virtually all the other toxic heavy metals from used
photoliquids and to use this "Beneficial Use Photochemical, Silver, and Water
Recycling" technology to convert the resulting liquids into environmentally
beneficial, chelated, multinutrient liquid fertilizer products sold under the
trademark GOLD'n GRO, animal repellent fertilizer products under the trademark
GOLD'n GRO GUARDIAN, and 5 troy ounce, 0.999 pure, Silver Nevada Miner
numismatic bars. The environmentally friendly liquid fertilizers, which can
be used for lawns and houseplants, and the popular Silver Nevada Miner bars
are available at the Company's 'e-store' catalog at http://www.itronics.com.
Headquartered in Reno, Nevada, Itronics Inc. is one of Nevada's leading
process technology companies and a world leader in photochemical recycling.
The Company also provides project planning and technical services to the
mining industry. Dr. John Whitney, Itronics President, was selected as
Nevada's Inventor of the Year for 2000 and is a member of the Inventor's Hall
of Fame at the University of Nevada, Reno. Itronics was one of five finalists
for the 2001 Kirkpatrick Chemical Engineering Award, the most prestigious
worldwide award in chemical engineering technologies.
VISIT OUR WEB SITE: www.itronics.com
(Statements in this press release may constitute forward-looking
statements and are subject to numerous risks and uncertainties, including the
failure to complete successfully the development of new or enhanced products,
the Company's future capital needs, the lack of market demand for any new or
enhanced products the Company may develop, any actions by the Company's
partners that may be adverse to the Company, the success of competitive
products, other economic factors affecting the Company and its markets, and
other risks detailed from time to time in the Company's filings with the
Securities and Exchange Commission. The actual results may differ materially
from those contained in this press release. The Company disclaims any
obligation to update any statements in this press release.)
SOURCE Itronics Inc.
Paul Knopick, [phone], for Itronics Inc.
http://www.itronics.com