Capstone Companies Inc (CAPC)

[flptrnkng]

Could you quantify that statement?

100 fold the investment? You sure it's not 73.2 times? Or .573 times?

The going rate at the time they announced their two primary sponsorships was $40,000 ($15K for the Daytona Race and $25K for the Talladega race).

Can you give me a feel for why you think they got $4,000,000 worth of exposure? (That's two Superbowl commercials, or there-abouts).

Track attendance at the 6 races so far has averaged a bit under 70,000. Actual number of people with pit passes, where the STP display is located, will be much smaller than that.

I watched my first race on TV last Saturday. I saw the #81 car twice. I'm pretty sure I could make out the big M for Mahindra on the hood. The rear quarterpanel Mahindra was not visible to me. I'm sure the STP tools logo was there, but even looking for it, I did not see it. The #81 car was on the screen for about 5 total seconds during the whole race, from what I saw.

Regards