e.Digital Corporation (fka EDIG)

[Duke of Prunes]

lickily: My understanding...
and I questioned Robert on this more than once was that the exclusive APS enjoyed was for Alaska Airlines only. EDIG is free or an airline is free to go to any vendor. It was in e.Digital's best interest at this time to refer all business to APS but another IFE company apparently could sell the EDIG product. Whether the appearance would change I can't say (my guess is yes) but we definitely own the guts. Are we "free to market the player"? Again, I think we could but would prefer not to. If we happen to bring an application to APS, our share of the revenue would be larger. Each deal is a separate negotiation. It is not e.Digital's intent to market the player. We have neither the time nor the manpower to do it correctly.
It may have been APS' brainchild but my impression is that their control is limited.
Do we need a heavyweight to pick up the product? I don't think so. If the product is good, it will sell itself and with Rockwell in place we have a heavyweight in place to provide service.

DoP