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Aladdin Beverage's Patagonia Blond Ale to Compete in 2008 World Beer Cup(R) Competition

BROOKLYN, NY, Mar 24, 2008 (MARKET WIRE via COMTEX) -- Aladdin Beverage
(PINKSHEETS: ADTJ) is pleased to announce that the Company has entered the
Patagonia Blond Ale in the World Beer Cup 2008, the most prestigious beer
competition in the world. The Blond Ale is brewed by one of its suppliers, the
Patagonia Brewery, in Argentina. The event will be held at the Craft Brewers
Conference in San Diego, California, from April 15 - 19. Approximately 2,400
entries from 500 breweries in 60 nations are expected to take part.

The World Beer Cup is held every two years and features famous brews from around
the globe. A highly qualified professional panel of more than 100 judges will
honor the top three beers in more than 70 categories with gold, silver, and
bronze awards. The event promotes international brewing excellence, and winners
benefit from exposure to a worldwide audience through countless media
publications and communications.

Aladdin Beverage will represent Patagonia Brewery at the World Beer Cup, which
will be the first competition for the new blond ale. Winners will be announced
at the World Beer Cup Gala Awards Dinner in San Diego on April 19.

"This is the Olympics of beer competitions and it is a true, objective judging
of top quality beers. The Patagonia Blond Ale has a remarkably distinct flavor
and will make a name for itself in years to come. The added exposure from the
World Beer Cup will aid our efforts to put the Patagonia Blond Ale in stores
across the United States," stated Ted O'Conner, CEO and President of Aladdin
Beverage.

Established in 1884, the Patagonia Brewery is the oldest in Argentina, and its
beers are brewed in strict accordance with an old law dictated by Bavarian Duke
William IV, which stated that beer is to be brewed only with pure malted barley,
hops, yeast, and water.

For more information about the World Beer Cup 2008, please go to the following
link: www.beertown.org/events/wbc/.

About Aladdin Trading & Co. (DBA: Aladdin Beverage):

Headquartered in New York City, Aladdin Trading & Company is a leading fine
craft beer and ale importer serving the North American markets. Aladdin's goal
is to be known as the top beer importer to North America, with only quality and
forward-thinking brands in its portfolio. Its mission is to generate sustained
growth for all the brands in its portfolio and generate maximum return on
investments.

Forward-looking statements in this report are made pursuant to the 'safe harbor'
provisions of the Private Securities Litigation Reform Act of 1995. We wish to
advise readers that actual results may differ substantially from such
forward-looking statements. Forward-looking statements involve risks and
uncertainties that could cause actual results to differ materially from those
expressed in or implied by the statements, including, but not limited to, the
following: our ability to meet our cash and working capital needs, our ability
to successfully market our product, and other risks detailed in our periodic
report filings with the Securities and Exchange Commission.



Contact:
For more information, visit:
www.aladdinbeverage.com
or
Investor Relations
(866) THE APPL(E)



SOURCE: Aladdin Beverage



CONTACT: http://www.aladdinbeverage.com