Generic Media Incorporates PacketVideo Technology to Deliver Streaming Video To DoCoMo's New 3G Media-Ready Cell Phones
Generic Media's Multi-format Publishing Service Integrates PacketVideo Products to Deliver Digital Content to 3G Cellular Phones Over NTT DoCoMo FOMA network
NEW YORK, Streaming Media East, Dec. 11 /PRNewswire/ -- Generic Media, creators of innovative technology and services for the digital media industry, today announced the incorporation of PacketVideo technology into the Generic Media Publishing Service. Generic Media customers will now have the ability to stream digital content across the NTT DoCoMo FOMA network and onto media-enabled 3G cellular phones using the same source file they would use for streaming to PCs or PDA devices. Content published through the Generic Media Publishing Service will be extended to an entirely new category of devices, through a single unified platform to stream content to the widest audience possible.
``Generic Media continues to be a leader among streaming companies by developing technology that keeps up with the rapid advances in handheld devices, wireless networks and cellular phones,'' said Robert Tercek, president, PacketVideo Applications & Services Division. ``PacketVideo is working with Generic Media to expand the availability of MPEG-4 standards-based encoding in a way that is remarkably easy for content providers. Through real-time delivery to NTT DoCoMo's media-ready cell phones, video delivery services for mobile phones are making a great leap forward.''
The Generic Media Publishing Service support of PacketVideo's MPEG-4 standards-based platform enables real-time conversion of media over NTT DoCoMo's FOMA network for viewing on 3G cellular phones. The capability was first demonstrated at the Streaming Media Japan conference on November 20, and was developed as part of the FOMA Live Streaming Delivery Trial Consortium established by NTT DoCoMo. The consortium's goals are to develop one-to-many service applications for the FOMA Live-Video Distribution Platform to foster new markets for real-time video streaming using wireless terminals. The new FOMA platform, developed through a technology alliance between NTT DoCoMo and PacketVideo, enables the world's first live streaming services. FOMA (Freedom of Mobile Multimedia Access) is NTT DoCoMo's third-generation (3G) mobile communications service.
``Generic Media offers content publishers the ability to reach new frontiers by delivering the first ever real-time, on-demand encoding and delivery of media to DoCoMo's 3G mobile phones,'' said Jim Martin, CEO, Generic Media. ``We are working with companies such as PacketVideo to further develop enabling technology that pushes the boundaries of digital content availability. We will continue to ensure that our customers are always ready for new media deployment opportunities, such as mobile devices.''
``Cellular phone technology is developing at such a rapid pace that they are now viable options for content delivery and can now be used for receiving and viewing digital files and movie streams,'' said Dr. Mitsuru Kodama, Senior Manager, Mobile Multimedia Division, NTT DoCoMo, Inc. ``PacketVideo and Generic Media are pioneering technology that delivers the same file used for streaming to PCs and handhelds, to NTT DoCoMo cell phones allowing our users to receive streaming media directly in the palm of their hands.''
The Generic Media Publishing Service is the industry's only comprehensive solution for dynamically encoding and delivering digital media. The Generic Media Publishing Service drastically reduces the time and resource expenditures commonly associated with streaming media content and enables publishers to reach the widest possible audience immediately, reliably and cost-effectively. The Generic Media Publishing Service keeps pace with new advancements in streaming technology on an ongoing basis, ensuring a seamless transition to new and developing media capabilities.
About Generic Media
Generic Media delivers innovative streaming technologies and provides the industry's only comprehensive multi-format solution for hosting, dynamic encoding and delivery of digital media. The company's investors include Mobius Venture Capital (formerly Softbank Venture Capital), Sony and NTT Leasing. The Generic Media team consists of pioneering media engineers and executives from major technology companies, including America Online, Apple Computer, Burst.com, Microsoft, Oracle, Pinnacle Systems, SGI and Sun. Generic Media was founded in February 2000 and is based in Menlo Park, California. For more information, please visit www.genericmedia.com.
NOTE: The barcode logo and Generic Media are trademarks of Generic Media, Inc. in the United States and other
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