Equator and Serome to Unveil MPEG-4 Broadband Streaming Media Solution on MAP-BSP Platform at the ISMA Annual Meeting
High Performance Programmable Platform and Advanced Codec Technology Ensure Standard Compliance and Interoperability for Streaming Media Devices
CAMPBELL, Calif.--(BUSINESS WIRE)--Feb. 5, 2002-- Equator Technologies Inc., the leading provider of video streaming and processing engines and platforms, and Serome Technology, Inc., the MPEG-4 based streaming platform provider, today announced that Serome's MPEG-4 video decoders, AAC audio decoder and an Internet Streaming Media Alliance (ISMA) 1.0 Implementation Specification based streaming media player have been ported to the Equator MAP-BSP(TM) family of Broadband Signal Processor(TM) (BSP(TM)) chips, targeting broadband Video-on-Demand (VOD) set-top box designs and a range of other broadband streaming media client applications. At the 2002 ISMA Annual Meeting, on Feb. 5, in New York City, the companies will be demonstrating the joint solution on the Equator Dolphin hardware platform, a hardware reference design for broadband streaming media client devices.
Equator's high-level C-programmable, system-on-a-chip solution is based on its proprietary VLIW/SIMD architecture and is optimized for video processing. Delivering up to 40 GOPS, the MAP-BSP family of chips consists of the most powerful and versatile video-processing engines available on the market. The Serome software offerings include a MAP-BSP optimized Simple Profile MPEG-4 video decoder, an Advanced Simple Profile MPEG-4 video decoder, an MPEG-4 AAC audio decoder, and a streaming media player based on the ISMA 1.0 Implementation Specification. Together, Equator and Serome provide the broadband streaming media market with a compelling solution that delivers unprecedented video processing power, uncompromising compliance to existing standards, and flexibility to adhere to future standards.
As a complete system-on-a-chip with superior video processing power, the MAP-BSP chip can decode multiple MPEG-4/AAC streams simultaneously, and reduce system costs and complexity by replacing multiple fixed-function ASICs. Alternatively, the MAP-BSP chip can be paired with another host-processor to deliver unsurpassed video processing power to existing applications, allowing rapid adoption of MPEG-4 and ISMA standards with the shortest time-to-market.
``We have been working to accelerate our technological competitiveness in the international market through participating in a variety of international standards activities, such as Wireless Multimedia Forum (WMF), ISMA, MPEG, 3GPP, and 3GPP2, and are pleased to utilize our expertise in the collaboration with Equator,'' said Yoon Seok Han, CEO of Serome.
``The strong customer traction that Equator has received during the past year is very impressive. We are confident that our partnership with Equator will attract new customers by providing high-performance and cost-effective MPEG-4 streaming media solutions,'' said Dr. Il-Taek Lim, Multimedia Division Director of Serome.
``Serome's expertise in advanced codec technology, commitment to standard compliance, and strong system integration know-how made Serome a perfect partner to help our joint customers deploy advanced streaming media applications in the shortest time possible,'' said Dr. Avi Katz, Equator's President and CEO. ``The market is clamoring for high performance systems that are based on well-accepted standards such as MPEG-4 and ISMA Implementation Specification. By working with Serome, we are able to deliver just what the market is asking for.''
Availability
The Serome software can be licensed directly from Serome Technology and is available immediately. The Dolphin hardware platform is immediately available and can be licensed from Equator Technologies' direct sales channels.
About the Companies
Internet Streaming Media Alliance
The Internet Streaming Media Alliance, Inc. (www.isma.tv) is a non-profit corporation founded by Apple (AAPL), Cisco (CSCO), IBM (IBM), Kasenna, Inc., Philips (PHG), and Sun Microsystems (SUNW) to accelerate the market adoption of an international ubiquitous open standard for streaming rich media over the Internet Protocol (IP) that encompasses scalability, ease of use and effectiveness. The ISMA is a diverse alliance with representatives from all points of the streaming workflow. In addition to the founders, the following companies are members of the ISMA: Analog Devices, AOL Time Warner, Inc., Bitband, DiamondBack Vision, Dolby Laboratories, Fraunhofer Institute, Hitachi, Inktomi, iVast, Lucent Technologies, Macrovision, National Semiconductor, Neomagic, Network Appliance, Oki Electric Industry Co., Ltd., Optibase, PacketVideo, Serome Technology, Sigma Designs, SGI, Sony, SRI International, Streaming21 and Thomson Multimedia. Additional information and a complete list of members can be accessed at www.isma.tv.
Serome Technology Inc.
Serome Technology is a leading company to develop MPEG-4 based streaming solutions in Korea. Serome Technology Inc. provides solutions from media encoding and streaming to conversational multimedia services for wireless as well as wired networks for telecommunication companies, device manufacturers, and content providers. Serome Technology's products include Serome(TM) Author Basic, Serome(TM) Streamer, Serome(TM) Player-i for PC, PDA and Set-Top Box. Serome Technology's products are all based on international standards such as ISMA, WMF, MPEG, 3GPP, and 3GPP2. For more information, visit www.serome.com, www.seromemobile.com.
Equator Technologies, Inc.
Equator Technologies is the leading provider of comprehensive broadband digital communications and media processing infrastructure for the consumer and business technology markets. Equator's family of Broadband Signal Processor(TM) (BSP(TM)) chips, including the MAP-CA(TM) digital signal processor, couples a unique, fully functional system-on-a-chip solution with software tools. Equator's unmatched compiler technology delivers 100% C programming -- enabling the rapid introduction and field upgradeability of high-performance, video-intense systems. With more than 120 customers, Equator offers rapid time-to-market and time-to-revenue solutions for digital media communication markets including, head-end, set top boxes, video conferencing, video security and imaging. Headquartered in Campbell, Calif., with additional international offices, Equator is a privately held company. For more information, visit www.equator.com.
Ntoe to Editors: The following are trademarks of Equator Technologies, Inc., and may be used to identify Equator products only: Equator, MAP, MAP1000, MAP1000A, MAP-CA, MAP Series, Broadband Signal Processor, BSP, FIRtree, DataStreamer, DS, iMMediaC, iMMediaTools, iMMediaToolsLite, Media Intrinsics, VersaPort, SofTV, Shark, StingRay, Dolphin, EagleRay, Orca, Equator Around and the Equator Around logo. Other product and company names in this news release may be trademarks of their respective owners.
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