Visa runs the network over which credit-card transactions run, but it doesn't issue the cards to consumers or mail out their bills. Banks, not Visa, take on the risk that recession-battered consumers won't pay their credit-card debt.
Plus, Visa benefits from long-term trends. Visa and rivals like MasterCard (MA)—which had its own successful IPO in 2006—profit from the global shift from cash and checks toward credit and debit cards.
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.