Motorola Launches Complete 3G GSM/UMTS Solution
February 18, 2002]
Motorola's Semiconductor Products Sector (SPS) announced its i.300 Innovative Convergence Platform -- a comprehensive silicon-to-software solution for 3G GSM/UMTS wireless products. The i.300 platform gives OEMs (original equipment manufacturers) and ODMs (original design manufacturers) best-in-class 3G technology -- including an advanced chipset, image and video processing, an industry-leading development environment, and full support -- for rapidly building feature-rich multimedia phones and video-communicators
"We are well-positioned to deliver best-in-class 3G complete system solutions," said Pete Shinyeda, corporate vice president and general manager of Motorola's Wireless and Broadband Systems Group. "We have been developing and testing 3G technologies for the past five years. This platform brings together all of Motorola's extensive experience and serves as a catalyst to the industry in helping to create the 3G market for multimedia and infotainment consumer applications."
"With the i.300 platform, OEMs and ODMs can develop and deliver products more quickly with a full range of mobile voice, data, and video communications without spending years of development time," said Shinyeda.
The i.300 platform represents a culmination of Motorola's 70 years of wireless expertise, 50 years in semiconductors and two decades of cellular leadership. Based on a first generation platform that is being launched into the market this year as Motorola's first 3G handset (A820), the i.300 is designed to provide manufacturers with a fully featured solution for this emerging market. Designed to function as a seamless, integrated total system solution, the i.300 platform:
Reduces 3G development and integration costs with innovative architecture.
Uses GSM/UMTS software engines to maximize performance and compatibility with today's networks.
Includes state-of the-art image and video capture as well as compression technology that complies with JPEG, MPEG-4 and H.263 standards.
Simplifies and eases application development with compact, ultra-fast Java 2 Platform, Micro Edition (J2ME) technology-the Motorola Embedded Reference Implementation (MERI), designed to enable Java developers to quickly port applications to the mobile environment.
Provides a full range of multimedia and "infotainment" support, such as Internet access, still imaging, and streaming video and audio.
Features chipset and communication software capable of supporting GSM, EDGE, and W-CDMA services.
Includes an ARM(R) core-based DragonBall CPU (Motorola's industry-leading handheld applications processor family) that provides a range of competitive multimedia, email and interactive gaming applications.
Supports the Bluetooth platform solution from Motorola, a comprehensive system solution with exceptional performance and high- quality audio.
"Motorola is building strong relationships with its customers as we build on our knowledge with each generation of the i.300 platform. In fact, key customers are providing input today that will drive our next platform enhancements, which are being architected now. These customers are reaping the benefits of our 3G development expertise, which will help transform the nature of communications," said Shinyeda.
The i.300 platform's GSM/UMTS software engine reflects Motorola's many decades as a wireless software leader with industry firsts in cellular, GSM and GPRS technologies. This robust 2.5/3G engine enables manufacturers to focus on differentiating their 3G products through application software and a customized user experience.
A range of additional features further supports platform development and speeds time to market: a reference Man-Machine Interface (MMI) provides a typical cellular application feature-set; a Radio Test Environment (RTE) enhances radio development and performance optimization; a platform reference design reduces cycle time and investment; the Manufacturing Test Environment (MTE) supports type approval and production line test requirements; and extensive access to third-party solutions (WAP browser, multimedia, and more) gives manufacturers the option of adding a wide range of features and applications to differentiate their products.
The first generation 3G development platform is scheduled for production in the second half of 2002 to support Motorola's A820 multi-functional voice/data solution. The i.300 platform is in execution mode, with sampling expected during the second half of 2003 for key alpha merchant market customers. To continue to drive Motorola leadership solutions to the 3G market space, architectural work and product definition are already underway for the next generation of the i.300 platform.
The i.300 platform is supported by the industry-leading CodeWarrior integrated development environment (IDE) and toolset from Metrowerks, a Motorola company. The CodeWarrior tools for ARM are optimized for DragonBall microprocessors, and vastly accelerate the creation of compelling content for next-generation mobile communication products.
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