NeoMedia Technologies, Inc (NEOM)

[smartbiz85]

Digital Rum mobile enables Amazon.co.uk, Interflora and The Perfume Shop On Vodafone Live! Shopping

19 February 2004, London


Digital Rum, the leading provider of mobile commerce solutions and mobile picture services, has enabled leading brands Amazon.co.uk, Interflora and The Perfume Shop to allow mobile gifting on Vodafone live! Shopping.



The service, designed, built and managed by Digital Rum, launched in July 2003 with a number of leading retailers including Argos, HMV, Oddbins, Thorntons, Gadgetshop and Firebox.



With the addition of these new merchants it is even easier for Vodafone users to send gifts, including flowers for all occasions from Interflora, fragrances for her and for him from The Perfume Shop and a wide range of books, CDs, DVDs, electronic items and more from Amazon.co.uk. Users can now send gifts anytime, anywhere using these brand names that they know and trust.



Vodafone users can access this service via ‘Shopping' on the Vodafone live! homepage where each merchant features a number of themed categories and products, complete with full specifications and colour images. To complete the purchase users simply enter their payment and delivery information directly into their mobile phone.



Neil Andrews, Business Development Manager for Digital Rum said: "The addition of Interflora, Amazon.co.uk and The Perfume Shop adds to the impressive array of leading retail partners on Vodafone live! Shopping. This is a true value-add service that now allows users to send gifts to their friends and family using the convenience of a mobile phone."
http://www.digitalrum.com/press_article.asp?id=76