Oh I think this company will succeed. But I'm not fond of putting money in only to have insiders take it all or give it all away to "special interests". I am looking for opportunities for quick flips until they have finally turned things around, not only sales wise, but the way they conduct their business toward investors -- the retail investors.
I acknowledge the company is growing. Uplist, increased distribution channels, increased publicity....but none of this matters without sales. The company is obviously doing whatever it thinks is necessary, including engaging in bad behavior to keep the company alive and growing. Understandable, but not appreciated. They would be deserving of praise if they consistently acted with integrity.
You should be happy with your rosy view of EI. Don't let me bring you down. Just be careful not to fall into the natural tendency of people in general to justify and reinforce their decisions, good or bad.
ALL IMO.