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Monday, March 10, 2008 3:27:54 PM
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Asia's leading Internet portals like SINA Corporation (Nasdaq: SINA), NetEase.com, Inc. (Nasdaq: NTES), Baidu.com, Inc. (Nasdaq: BIDU) and Buzz Techonologies Inc (Pinksheets:BZTG) have all successively started their plans for the online real estate field.
SINA announced that it intended to spin off its real estate and home decoration channels to set up a joint venture with real estate service provider E-House (China) Holdings Limited.
Under the agreement between the two companies, the new venture will operate SINA's real estate and home decoration channels and will team up with E-House China to explore new revenue modes.
Notably, E-House China will offer professional real estate information and related online products for the venture via its proprietary real estate information database and analysis system, China Real Estate Information Circle system, which contains transaction data on land, residences, offices, as well as commercial buildings in 30 major cities in the country.
Baidu, which also showed great interest in real estate online advertising, said on February 28 that it would enhance its cooperation with clients in traditional industries in a bid to snatch a share in real estate online advertising.
Buzz Technologies Inc has gone a step further than most in setting up its online real estate portal www.12property.com as well as establishing 12Agent an online Agency that offers Asset Management, Property Sales and Rentals. 12Property has already signed Spains largest real estate listing service with over 290 000 properties as well as 20 Asian Property Developers.
Asian websites foray into real estate online advertising segment mainly thanks to the strong demand and prosperous outlook of the regional real estate market, noted Charles Chao, CEO of SINA.
Sean Lee founder of Buzz Technologies, Inc. (BZTG.pk) said "We provide great online tools to buy, sell and rent, and our IT background has allowed us to develop a truely unique system for people to manage their property online, from Hotels and Developers to Agents and the public."
Internet has been an important measure for real estate marketing. Internet users, particularly 25- to 35-year old users, are the potential house buyers, according to statistics.
Thus, real estate online advertising has been leaping in recent years. The number of real estate online advertisements rose to 1,093 in October 2007 from 661 in January 2007, increased at a pace of 65.4 percent.
SINA, a leading Chinese Internet portal, posted net profits of USD 17.5 million or USD 0.29 per share for the fourth quarter ended 31, 2007, up from USD 11.7 million or USD 0.20 per share in the period of the previous year.
Net revenues for the period rose 25 percent year on year to USD 70.7 million, higher than the earlier expected USD 68 million to USD 70 million, according to the company's unaudited quarterly fiscal report.
Buzz Technologies Inc has just raised their 2008-2009 revenue forecast to $120m USD and has been beating revenue and profit expectations quarter on quarter for the past 2 years, according to the company's unaudited quarterly fiscal report.
NetEase also unveiled a similar move in the real estate field. It established a strategic partnership with Nettop.cn on real estate and home decoration online advertising segments, NetEase said recently. Nettop, a real estate e-marketing service firm, will be responsible for the content construction and advertising operation of NetEase's real estate and home decoration channels.
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