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Sunday, 03/09/2008 12:45:32 AM

Sunday, March 09, 2008 12:45:32 AM

Post# of 482595
SAY ANYTHING
Three books find truth under cultural and conceptual assault.
by Jim Holt




People have been talking bull, denying that they were talking bull, and accusing others of talking bull for ages. “Dumbe Speaker! that's a Bull,” a character in a seventeenth-century English play says. “It is no Bull, to speak of a common Peace, in the place of War,” a statesman from the same era declares. The word “bull,” used to characterize discourse, is of uncertain origin. One venerable conjecture was that it began as a contemptuous reference to papal edicts known as bulls (from the bulla, or seal, appended to the document). Another linked it to the famously nonsensical Obadiah Bull, an Irish lawyer in London during the reign of Henry VII. It was only in the twentieth century that the use of “bull” to mean pretentious, deceitful, jejune language became semantically attached to the male of the bovine species—or, more particularly, to the excrement therefrom. Today, it is generally, albeit erroneously, thought to have arisen as a euphemistic shortening of “bullshit,” a term that came into currency, dictionaries tell us, around 1915.

If “bullshit,” as opposed to “bull,” is a distinctively modern linguistic innovation, that could have something to do with other distinctively modern things, like advertising, public relations, political propaganda, and schools of education. “One of the most salient features of our culture is that there is so much bullshit,” Harry G. Frankfurt, a distinguished moral philosopher who is professor emeritus at Princeton, says. The ubiquity of bullshit, he notes, is something that we have come to take for granted. Most of us are pretty confident of our ability to detect it, so we may not regard it as being all that harmful. We tend to take a more benign view of someone caught bullshitting than of someone caught lying.

http://www.newyorker.com/archive/2005/08/22/050822crat_atlarge



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