Thursday, April 01, 2004 8:57:57 AM
Legend Group Ltd., China's largest technology company by revenue and one of its most visible corporate citizens, is changing its English name to Lenovo Group
The adoption of the new name caps a 2½-year marketing overhaul at the Beijing company. Legend's chairman, Liu Chuanzhi, previously emphasized technological prowess above all else. But now, marketing has become so important that Legend recently decided to become China's first official sponsor of the Olympic Games.
The company's Chinese name, Lian Xiang, which translates to "imagination," isn't changing. And because the company gets 98% of its $3 billion annual revenue from China, it is taking little risk by changing its English name.
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from trfdf's 29 sept 03 6k filing
"Looking forward, we have optimistic expectation in sales growth due to the commencement of our cooperation with the Legend Group, the largest computer manufacturer in China.”
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