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Re: lilchoker post# 13873

Wednesday, 03/05/2008 7:05:27 PM

Wednesday, March 05, 2008 7:05:27 PM

Post# of 49947
Just looking at Lime truck website. Looks like basically Dallas ForteWorth route that they travel. Trying to figure out if they are just traveling Digital ads or do these trucks have another purpose? Delivery, Moving vans etc.?


Pasted from www.Limetruck.com:

We Can't Be Tuned Out, Turned Down Or Thrown Away!


Mobile Billboard Displays boost name recognition 15 times greater than other form of advertising.


Mobile advertising generates 2 times more attention than a static billboard.


96% of all viewers said that mobile advertising had more impact than a static billboard.


According to Outdoor Magazine:


Messages on outdoor mobile billboards have a 97% recall rate.


96% of respondents said mobile advertising is more effective than traditional outdoor advertising.


Findings by the American Trucking Association and 3M in their research on mobile advertising:


91% of the targeted audience noticed text and graphics on vehicle advertising.


35% of respondents looked closely at the ads.


29% of those surveyed said they would buy products advertised on trucks.







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