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blinkx Expands Partnership with Global Music Brand Ministry of Sound
Wednesday March 5, 8:00 am ET
Hundreds of Music Videos and Interview Footage Fully Searchable at www.blinkx.com
SAN FRANCISCO--(BUSINESS WIRE)--blinkx, the world’s largest video search engine, today announced that it has expanded its partnership with Ministry of Sound TV (MoSTV), the first digital content provider for dance music entertainment. Viewers will soon have direct access to hundreds of videos from MoSTV, ranging from music videos to interviews to events. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and share resulting advertising revenue with Ministry of Sound.
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Founded in 1991, the Ministry of Sound has evolved as a music and lifestyle brand that single-handedly created the clubbing movement as we know it today. Ministry of Sound, London – the company’s club – remains the catalyst for its many brand ventures and extensions, and as dance music has evolved, club output has consistently been at the forefront of the scene.
“We are thrilled to expand the terms of our partnership with Ministry of Sound TV,” said Suranga Chandratillake, founder and CEO, blinkx. “The company is at the forefront of dance music entertainment, and fans from around the world will soon be able to access and watch its amazing library of footage directly at blinkx.com.”
“Ministry of Sound TV has a fantastic year ahead. We are expanding our content repertoire towards fully interactive programming and continue to aggressively push our multi-platform syndication strategy,” said Raoul Chatterjee, director of Digital & Sales, Ministry of Sound. “Our original partnership with blinkx has proven to us that their unique technology makes it possible for viewers to search and find the most accurate results on the Web, thus spreading the vision of the Ministry of Sound brand to an even larger audience.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
About Ministry of Sound
Ministry of Sound, established 1991, is a multimedia branded entertainment business encompassing the world’s largest independent record company, a major live events business, a digital and mobile business encompassing websites and download stores, a product licensing and merchandising business, an IPTV channel, a radio station, international venues and of course the most famous nightclub in the world. www.ministryofsound.com
