Ariel Way, Inc. (fka AWYI)

[Wooden Indian]

NEWS:

Ariel Way, Inc. Signs Letter of Intent to Acquire Mason Media Networks, LLC
Wednesday March 5, 8:00 am ET
Deal Will Bring Highly Visible Digital Signage Operation in Washington, D.C.


VIENNA, Va., March 5, 2008 (PRIME NEWSWIRE) -- Ariel Way, Inc. (OTC BB:AWYI.OB - News) announced today that it has signed a letter of intent to acquire Mason Media Networks, LLC, (``MMN''). Mason Media Networks is a Washington, D.C. based digital signage company that specializes in providing digital signage solutions. As part of the deal, Mason Media Group, LLC, MMN's parent company (http://www.masonmediagroup.com) will receive shares of Ariel Way common stock and will become a new equity participant in the company. The transaction, which is subject to the signing of definitive agreements and customary closing conditions, has a two-step closing process with a first expected closing within one month.
``This deal comes at an opportune time for both companies, as Mason Media Networks (http://www.masonmedianetwork.com) has a number of digital signage network projects in the design phase that will launch by the fall of 2008,'' said Arne Dunhem, Chairman and CEO of Ariel Way. ``With this acquisition, we will be squarely in the digital signage business, which is our strategic business focus. We will also add a highly skilled team to our company and management,'' Dunhem added.

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Ariel Way's planned Digital Signage Network is a new platform for companies to promote and advertise products and services while providing valuable information to targeted audiences as they shop, work and play in malls, banks and other strategic locations.

``We have built a brand name in the Out of Home Advertising and Marketing Industry that together with Ariel Way can be leveraged on an international platform. We look forward to working with the executive team at Ariel Way to provide a key element in Ariel Way's Out-of-Home digital signage strategy,'' said Todd Mason, CEO of Mason Media Networks.

Mason Media Networks, LLC

Mason Media Networks (MMN) develops, builds and manages private communications networks for advertising, corporate communications, promotion and entertainment. MMN is part of the fast growing Out of Home Advertising and Marketing industry providing its clients turn key solutions. MMN consists of digital signage networks and networks broadcasted via new media from the Internet to your pocket.