Well, I think that explains the 5-to-1 in favor of digE. If they charged $5 for rental, do you think someone would rather watch a single in flight movie or have a personal player with a much broader selection that they could pause, rewind, etc.? Not much of a contest.
Getting back to Ted, it still looks like free tedvision (vs. $5 for HA in flight movie) is crimping digeplayer sales.
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