IMO - get all the shares you can under .50pps. If you look back over the initial Trump response - it was a couple of spikes, then a sustained rise, as Trump promoted his vodka in interviews, talk shows, etc.
At the time DKAM was a "one trick pony" (with newmans juices and Willie Nelsons bourbon of course)
After a couple of parties - Trump's involvement was over until the recent super bowl exravaganza.
I've always thought The Interscope deal was brilliant - but could it be implemented? That question was answered last week.
Dre's signing is just the beginning - Dre will be interviewed many times over in mags, talk shows, MTV, Inside Hollywood, etc - about his new cognac and sparkling vodka. Dre has a sizeable "army" of entertainers, "rapsters" and PR people many of whom will both promote and invest.
Kennys game plan is not just "when will the DKAM pps hit $1.00. And I don't think its to "be bought out for peanuts" either.
There will be many more signings - some promoting DKAMS own products, some as partners for their own "celebrity named products". With the music industry losing money for the first time ever - there is probably a list already.(remember that other quiet little deal Kenny made earlier with Hollywood producers?)
A reputable firm like DME dosen't put their resources and reputation on the line for some two bit little OTC beverage company that wants to put their product in a supermarket:
DME would only put their name on the line for THE SUPERMARKET
And that,IMO - is Patrick Kennys vision - he wants DKAM to be the SUPERMARKET..................
Experience - It's what you get when you don't get what you want..............
