In Ovations Holdings Inc. (INOH)

[The Rainmaker]

Rumor has it the broker who sold the shorted shares is from Bridge Trading owned by Reuters. Deep pockets.....Some other company named Allegiant is also somehow on the hook to cover the short position...not sure who that company is.


http://www.about.reuters.com/productinfo/bridgetrading/


Bridge Trading, a Reuters Company



Bridge Trading, a Reuters Company is a full service institutional brokerage firm. As part of a brokerage relationship with Bridge Trading, clients benefit from our highly rated execution quality, trading expertise and the liquidity available from hundreds of institutional clients. Additionally, clients have access to reliable, state-of-the-art investment research tools and information systems from third-party independent sources, as well as online access to information about their Bridge Trading/Reuters soft dollar program.

Benefits

Brokerage relationships: Bridge Trading prides itself on its long-standing client relationships. The average length of trader experience on our desk is 16 years. We know our individual clients' particular order flow and execution preferences and strive to best meet their needs.

Agency brokerage: Our focus is the highest quality execution of our clients' order. As a pure agency broker, we solely represent our clients' interests. We diligently work the marketplace to seek the most attractive price for buyers and sellers. No proprietary trading or corporate finance relationship comes between our clients' order and the best price. Bridge Trading routes orders based on one criterion only: top execution.

Trading technology: We use state-of-the-art technology to give our clients a competitive advantage in the marketplace. By leveraging our technical strengths, we strive to optimize order outcome for our clients. Our technical capabilities include the ability to:

* Receive orders electronically
* Send and receive indications of interest tailored to each client's preferences
* Electronically connect clients to Bridge Trading via our electronic order routing application, Reuters Institutional Order Entry
* Capitalize on straight-through-processing technologies

Electronic alternatives: Our advanced electronic environment offers a choice in how clients connect, seamlessly enabling electronic orders to reach us.

* Clients use our electronic trading tools and expertise for program and list trading, arbitrage, deep discount business, and other active/high-volume strategies.
* We also execute, on an agency-only basis, hedging, options, ADR conversion arbitrage strategies and F/X trades for clients in conjunction with electronically delivered equity trades.
* Institutional Order Entry, Reuters broker-neutral order routing system, offers clients an electronic solution to their trading needs.
* For clients using FIX-compliant order management systems, we are connected to TradeRoute, MacGregor, LongView, Javelin, Eze Castle and others.

NASDAQ coverage: Bridge Trading's agency access to major ECNs and market makers provide an increased presence by clients for agency execution of NASDAQ orders.

Strategic floor brokerage networks: Our breadth of presence ensures clients' trades are executed in the best-suited market. We operate one of the largest zoned floor brokerage networks on the NYSE, and maintain similar networks on the AMEX, US regional stock and options exchanges.

Customized seminars & product support: The Bridge Trading Academy trains new and existing Bridge Trading clients to become expert Reuters BridgeStation users. The regularly held seminars are conducted by Bridge Trading employees at the client site or at Reuters Training and Technology headquarters in St. Louis. All content can be tailored to fit the individual client needs. For additional information, please contact our training hotline at +1 877.325.3157 or [e-mail]

Bridge Trading's client support desk is exclusively devoted to providing immediate support (both technical and user) to our clients. In addition, our traders intimately know the Reuters BridgeStation product as it is the centerpiece of our trading desk.

Liquidity: Bridge Trading has natural liquidity through order flow from more than 700 institutional clients trading 15-20 million shares per day.

Soft dollar flexibility: To enhance clients' investment decision-making and trading experience, Bridge Trading offers a soft dollar program with convenient access to a wide selection of brokerage and research services.

* Convenient access to a wide selection of reliable, state-of-the-art Reuters investment research tools, as well as research services from third-party, independent services.
* Easy-to-read statements clearly document charges, credits, and commission expectations.
* Secure online access to statements and previous day trades via http://trading.bridge.com
* Consolidation of billing for all Reuters research services.

Contacts:

Listed Trading


+1 800.325.9595

OTC Trading


+1 800.325.9981

International Trading


+1 800.325.9595

Electronic Desk


+1 877.325.3532

Email: [e-mail]