Nutripure Beverages Inc (NBVG)

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NutriPure Beverages, Inc. Names New CFO; Prepares for Potential Move to Higher Exchange

SCOTTSDALE, Ariz., Feb 28, 2008 /PRNewswire-FirstCall via COMTEX/ -- NutriPure Beverages, Inc. (Pink Sheets: NUBV) announced today that it has named Sherry M. Tapp as its new Chief Financial Officer and is taking additional steps to prepare the company for possible moves to either a fully-reporting pink sheets company or to a higher exchange.

Ms. Tapp was educated at Hamburg University in Germany and has more than 20 years of accounting experience in a wide area of settings. For the past three years she has served as a Budget Financial Analyst for K. Hovnanian Enterprises, Inc. in Mesa, AZ, where she handled Sarbanes-Oxley, Month-End, property tax accrual for over 2,000 lots, and quarterly budgets for a Fortune 500 client.

Steve Nickolas, CEO and President of NutriPure Beverages, Inc. commented, "We are very pleased that Ms. Tapp has joined the company as its new CFO. Ms. Tapp was chosen after a careful and extensive selection process and we are very confident that she is the perfect choice to fill this very important position. Ms. Tapp will play a key role in next few months as we prepare for our upcoming annual audit and begin production and distribution of our Nu2O product line."

COMMENTARY

Mr. Nickolas went to say, "This is a very exciting time in terms of NutriPure's corporate development. We are positioning the company into a very strong situation in terms of financial reporting and trading options. Last year the company completed fully audited financials for fiscal year 2006, our auditors for fiscal year 2007 are in place, and we expect to be caught up and current with all 2007 quarterly audits as well as our year-end 2007 audit very soon. Once the company's final 2007 audits have been completed, we will reassess all our options and select which reporting status and which exchange will be in the best interest of the company and its shareholders. This could include continuing as a regular pink sheets company, remaining on the pink sheets as a fully reporting company, or moving to a different exchange entirely. We see all these options as viable and exciting and will make our final decision based on the market factors at that time, as well as the company's current needs and development. Either way, we look forward to 2008 as a banner year for NutriPure Beverages, Inc."

ABOUT NUTRIPURE BEVERAGES, INC.

NutriPure Beverages, Inc. (NUBV.PK)) has been working to produce and distribute a line of nutrient-enhanced bottled water products that contain no calories, no carbohydrates, no colors and most importantly, no flavors other than pure water, and does this using a patented process that is more efficient and less costly than others currently in use. This concept is unique because no other producer adds organic nutrients without also adding masking flavors, colors or sweeteners. NutriPure has redirected its entire efforts to the premium bottled water industry and intends to market a full line of nutrient-enhanced water products to compete with currently available products such as VitaminWater and SmartWater. Initial products are expected to include those enhanced to provide vitamin support for general health, a diet formulation for weight watchers, an immune booster, an energy and fitness drink, and others. The company is also in the final stages of negotiations for the acquisition of assets for a second water company, and a further announcement regarding that transaction is expected very soon.

For more information call [phone] or visit http://www.nutripurebeverages.com (a new website reflecting the company's new name will be released shortly).

Caution Regarding Forward-Looking Statements: This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results which are not yet available. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, the integration of acquisitions, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward-looking statements whether as a result of new information, future events or otherwise.

SOURCE NutriPure Beverages, Inc.

URL: http://www.nutripurebeverages.com