Seaniemac International Ltd (fka BETS)

[DD-214]

Targeted Telemarketing a Thriving Trade

Thursday , February 28, 2008 04:34ET

GLEN COVE, N.Y., Feb 28, 2008 (BUSINESS WIRE) -- The consensus opinion that telemarketing is little more than an annoyance to consumers may need some rethinking. In 2006, according to the American Teleservices Association, American consumers purchased $900 billion worth of goods and services through telemarketers, representing a 50% increase since 2002.

What may come as a surprise is the reason for the recent boom in telemarketing sales: Federal Do-Not-Call (DNC) legislation. Hailed by consumers as a cure-all for untimely intrusions, the DNC list received over ten million registrants in its first four days alone. While the loss of these potential customers may have appeared devastating to businesses that rely on telemarketing as a primary source of sales, in reality, the future was bright.

"Telemarketers are finally reaching consumers who are most likely to be interested in their product," says Dean Garfinkel, CEO of Compliance Systems Corporation (OTCBB: COPI, http://www.callcompliance.com), a developer and marketer of technology-based compliance solutions for the teleservices industry. "In the past, telemarketers had the entire phone book at their disposal and took a shotgun approach to sales. These days, calls are much more targeted. When you're reaching consumers who are interested in hearing from you, there's going to be less wasted time and a lot more sales."

Breaching the Do-Not-Call list, whether intentionally or not, is a problem that every telemarketing company must address. With fines for calling registered numbers reaching a whopping $11,000 per call, mistakes are costly, especially for smaller businesses.

One dilemma faced by companies that telemarket is that many of them rely on Do-Not-Call lists that are weeks or months old; moreover, an outsourced work force may not necessarily be as diligent about DNC compliance as those that work in the corporate office.

Compliance Systems offers a simple solution for firewalling phones. The company's primary product, TeleBlock(R) Do-Not-Call Blocking System, automatically screens and blocks outbound calls against federal, state, and in-house do-not-call lists that are updated in real time. The solution is provided by major telecommunication providers, including Verizon Business, Qwest, and PaeTech Communications. Compliance also offers products focused on proper Caller ID Name Display, which improves call answer rates and credibility within target markets.

"Since the launch of TeleBlock," says Garfinkel, "we haven't had a single client violate Do-Not-Call laws." And that's business news to phone home about.

For more information, log onto: www.callcompliance.com.

SOURCE: Compliance Systems Corporation

For Compliance Systems Corporation
IRG
Michaela Heller, 212-825-3210