Devine Entertainment Corporation (fka DVNNF)

[Greencake]

Wednesday February 20, 3:30 am ET

Devine Entertainment Announces Major Distribution Agreement with Film Ideas Inc



New Pact Makes Devine's Core Library Titles Widely Available to US Educational Marketplace Via Instructional Broadcast and Closed Circuit TV



TORONTO--(BUSINESS WIRE)--Devine Entertainment Corporation (OTCBB:DVNNF), seeking to capitalize on the burgeoning global demand for high quality film and television content, has entered into a key distribution agreement with Film Ideas Inc., a major US distributor of educational film and television programming, to deliver Devine’s core content library to the American educational marketplace through public instructional television stations and a variety of other non-theatrical avenues.

Under the agreement, Chicago-based Film Ideas Inc., will exclusively distribute Devine’s award-winning content library through PBS and other instructional television stations. These stations greatly enable the broadening of Devine’s programming reach, as they include closed circuit television broadcast directly into US elementary and middle school classrooms, as well as local cable stations. The effect of this arrangement is similar to syndication in the non-educational TV business.

The grassroots nature of this type of broadcast exposure will greatly assist Devine in its ongoing sales via DVD and other media.

The new agreement represents a significant achievement in Devine’s strategic plan to capitalize on its core library of proprietary films and other programs, which includes such recent additions as “Marsalis on Music,” a four-DVD boxed set in which jazz great Wynton Marsalis explains the fundamentals of music to middle school audiences.

"We are excited about our partnership with Devine Entertainment to bring their tremendous productions to the instructional television and educational media center markets," said Bob Norris, Managing Director of Film Ideas. “The curriculum content, melded with an appealing story line and faultless production values afforded by multimillion-dollar production budgets rarely seen in the education market, has resulted in programs that are guaranteed to be well received in our markets.”

Film Ideas will also have non-exclusive rights to many physical distribution channels like satellite, distance learning systems, public and private schools, colleges, universities, Circulating Media Centers, agencies that serve school-age children, day care centers, public libraries, summer camps, penal institutions, the transportation industry, health related agencies, business and industry, museums, and film societies.

“Film Ideas have other compelling areas of expertise in addition to their abilities in Instructional TV,” notes Devine Marketing VP Glenn Sernyk. ”They will be a strong addition to our non-exclusive distributor network.”

“We’re excited to close this potentially valuable agreement with Film Ideas,” said David Devine, President and Chief Executive Officer of Devine Entertainment. “We anticipate that their efforts and expertise drawn from 29 years in the educational and non-traditional markets will enable Devine to see substantial new revenues from our library of film and television titles. As all of our titles have already returned their initial investments, this is a very bottom-line friendly arrangement.”

About Film Ideas Inc.

Film Ideas Inc. has produced and distributed award-winning videos, DVDs and Chaptered MPEGs for a variety of public and private markets since 1979.

About Devine Entertainment

Devine Entertainment Corporation develops, creates, and produces award-winning television programming and feature films for worldwide distribution across multiple TV broadcast networks, cable and satellite networks, DVD and Internet markets. Specializing in cultural and educational programming as well as prime-time drama and comedy entertainment programming, the Company’s titles have garnered more than 120 international film and television industry awards, including five Emmy and five Gemini Awards. The Company partners with leading international distributors, broadcasters and co-producers, such as Sony BMG, Rogers Media and The Carrere Group of France, to produce and distribute its award-winning film and television titles.

Among Devine’s critically acclaimed productions are its cultural and educational film series on history’s landmark Composers, Inventors and Artists, which have been broadcast in more than 50 countries. The Company continues to expand its proprietary library of high-quality film and television content. Among its general-audience primetime programming is the acclaimed one-hour mystery series, “Across the River to Motor City,” delivered to broadcasters worldwide in 2007. Headquartered in Toronto, the Company’s common shares trade on the NASD OTCBB market in the U.S. under the symbol DVNNF, and on the Frankfurt Stock Exchange under the ticker 3TD. The Company’s corporate website is www.devine-ent.com.

Investor-specific information and resources: http://www.trilogy-capital.com/tcp/devine.

View current stock quotes and news: http://www.trilogy-capital.com/tcp/devine/quote.html.

Investor Fact Sheet: http://www.trilogy-capital.com/tcp/devine/factsheet.html.


Forward-Looking Statements

This press release may contain forward-looking statements relating to the future performance of Devine Entertainment Corporation. Forward-looking statements, specifically those concerning future performance and the achievement of operating profitability are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include the market acceptance of the Company’s products and services; competition within the film and entertainment industry and the introduction of new entrants and/or products in the Company’s markets; adverse changes in governmental regulations and policies affecting the film and entertainment industry; product development risks and risks of technological change; the risk of unanticipated expenses; and other risks and uncertainties all as described in the disclosure documents filed with securities regulatory authorities in accordance with applicable securities laws. Readers are cautioned that the foregoing list of factors is not exhaustive. Although the Company believes that the expectations conveyed by the forward-looking statements are reasonable based on information available to it on the date such forward-looking statements are made, no assurances can be given as to future results, levels of activity and achievements. All subsequent forward-looking statements, whether written or oral, attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these cautionary statements. The Company assumes no obligation to update forward-looking statements should circumstances or management’s estimates or opinions change.



Contact:
Devine Entertainment Corporation
Arnold Tenney, Richard Mozer
416-364-2282
Toll-free: 877-338-4633
[e-mail]
or
Trilogy Capital Partners
Financial Communications:
Ryon Harms, Toll-free: 800-592-6067
[e-mail]

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Source: Devine Entertainment Corporation