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Monday, 03/29/2004 10:35:32 AM

Monday, March 29, 2004 10:35:32 AM

Post# of 219267
PRIM news PRIM - PrimeHoldings.com, Inc. Completes Acquisition of Briza Technologies, Inc.

/FROM PR NEWSWIRE NEW YORK 800-776-8090/
TO BUSINESS AND TECHNOLOGY EDITORS:

PrimeHoldings.com, Inc. Completes Acquisition of Briza Technologies, Inc.

SALT LAKE CITY, March 29 /PRNewswire-FirstCall/ -- PrimeHoldings.com, Inc.
(OTC: PRIM), a diversified holding company with early-mover initiatives in the
telecommunications and wireless auction space, and proprietary restaurant and
hospitality industries software, today announced its acquisition of Briza
Technologies, Inc.
Briza Technologies, a Hillsborough, NJ based corporation whose primary
business is the designing, manufacturing and marketing of wireless credit card
payment solutions and Internet security devices.
"From the moment we signed a letter of intent to acquire Briza
Technologies in January of this year, Briza and its management has been in
South America, developing technologies, signing license and marketing
agreements, making acquisitions and developing state-of-the-art enhanced
text-messaging and micro payment services products. In fact there has been
such a flurry of positive and financially profitable activities that we have
not had the time to complete Prime's acquisition of Briza," said Thomas
Aliprandi, PrimeHoldings.com's CEO. "We decided last week to finish our
transaction and attack the many markets waiting for Briza's proprietary
products," said Aliprandi.
"With the signing of the Tele Celular Sul Participacoes S.A. contract to
use our SMS technology, the acquisition of IT-Bibow INFO, Ltd. (a Brazilian
information technology services company), the signing of a letter of intent to
license software products, the signing of a letter of intent with the
Brazilian Government-owned Federal University of Santa Catarina to develop
market Briza's products jointly-since January 2004, our proprietary technology
is being marketing in a myriad of channels and is finding applications in
numerous consumer product and service industries we did not foresee last
year," said Ivan Silva, Briza's President and CEO. "This business really
exploded when we decided to partner with PrimeHoldings and take advantage of
its management expertise and contacts worldwide. With Prime's support and
direction, we have done some incredible things very quickly," said Silva.
"We are now evaluating our many opportunities and building financial
projections to chart our progress for the next 3 quarters. We plan to generate
revenues quickly and sustain our growth through focused sales and marketing as
well as continued acquisitions," said Aliprandi.
Effective with the acquisition, Briza Technologies, Inc. will be a
subsidiary of PrimeHoldings.com, Inc.


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