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blinkx and Denuo Group Partner to Improve Online Video Ads »
26 February 2008
Joint effort will seek to better understand new opportunities, challenges for relevance and delivery
SAN FRANCISCO, CALIF. and CHICAGO, ILL. – February 26, 2008 – blinkx, the world’s largest video search engine, and Denuo, the media futures practice of marketing services holding company Publicis Groupe, S.A., today announced that they are partnering to explore and create best practices for improving advertising and marketing tied to online video.
Under the terms of the agreement, blinkx and Denuo will collaborate on projects for better understanding how the industry can increasingly deliver effective online video advertising campaigns that map to the right audience, are delivered in the right context, and in the most appropriate form. Future planned initiatives will be announced at a later date. Denuo is part of the Publicis Groupe, the world’s fourth largest communications company and its second largest media strategy and buying group.
In a recent report, Forrester Research predicts that the online video advertising market will reach $7.2 billion by 2012. “The explosion of online video presents a new paradigm for advertisers with unique challenges and tremendous opportunities,” said Tim Hanlon, Denuo executive vice president. “With it comes an even greater technical challenge for connecting with audiences in ways that are contextually relevant and respectfully delivered– which is why we are excited to partner with blinkx.”
“Recent statistics from ComScore suggest that 75% of U.S. users have watched online videos. Now the Internet and your TV are beginning to come together, and media companies of all sizes are well aware of the huge opportunity for distributing their video assets online, and many are looking to us for answers about not just search but also delivering relevant advertising,” said Suranga Chandratillake, founder and CEO of blinkx, which will introduce its own broadband TV offering later this year. “By partnering with one of the advertising industry’s top thought leaders in Denuo, we hope to collectively better understand this explosion of online video – and how companies can better connect with their users and key audiences via the use of smarter technology.”
As the pioneer in video search technology, blinkx serves more than 50 million unique visitors every month. blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
About Denuo
Denuo is the media futures unit of Publicis Groupe, S.A. (Euronext Paris: FR0000130577) is the world's fourth largest communications group, and a global leader in digital and online advertising, media consulting, and healthcare communications. With some 42,000 professionals in 104 countries, the Groupe's activities cover advertising, through three global advertising networks: Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media agencies with two worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing services, including digital and interactive communications through Digitas; relationship and direct marketing, public and media relations, corporate and financial communications, multicultural communications, and event communications. The Groupe is also the world leader in healthcare communications.
