Advanced ID (RFID Technology) (fka AIDO)

[Q-reus]

Press Release Source: Advanced ID Corporation
http://biz.yahoo.com/bw/080225/20080225005699.html?.v=1

Advance ID's `Tiny Chip' Can Make a Difference in Protecting from Faulty Tire Recall System; Advanced ID CEO Interviewed by NBC Affiliate in Major Investigative Reporting TV Segment
Monday February 25, 8:00 am ET

CALGARY, Alberta--(BUSINESS WIRE)--Advanced ID Corporation (OTCBB: AIDO), a leading developer of radio frequency identification (“RFID”) technology for livestock tracking, pet recovery and supply chain applications focusing on the tire management industry, today announced that its Chief Executive Office Dan Finch was interviewed by KNBC, the NBC television affiliate in Los Angeles, California, in a major investigative reporting segment focusing on the faulty tire recall system.

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The KNBC report is the third major media story to profile the faulty tire recall system in recent months. In December 2007, CNN aired the story, “Recalled Tires Still on Road.” And in November 2007, The Wall Street Journal published an article, “Tire Recalls Show Flaws in the System.”

The KNBC television news report initially aired February 21, 2008, a prime rating period during one of the year’s sweeps weeks, and is available online at http://www.knbc.com/traffic/15340460/detail.html. The story’s lead-in states: “Taking the kids to school, going to work and back, a quick trip to the grocery store -- you trust the tires on your car to take you everywhere. But are you driving down a dangerous road?...Paul Moyer reports on drivers who may unwittingly have recalled tires on their vehicles. Those potentially deadly tires are still on the road across Southern California…Can anything be done? Can a tiny chip make a difference?”

Advanced ID’s Dan Finch commented in the story that the federal government may have to insist that for the recall system to become successful there must be a tire registry and a technology solution that can identify and track tires and integrate with the registry, such as the products available only from Advanced ID. Advanced ID’s tire tag and readers are available and working in the super high performance arena of NASCAR racing, and, therefore, utilization with other passenger type vehicles is presently available. Mr. Finch noted that he believes the cost for its RFID solution is possible for only $3 per tire and that this cost is essential to saving lives. The KNBC report profiles one of the fatalities resulting from the currently ineffective tire recall system.

With recall rates of approximately one per month, the majority of recalled tires is still on the road and pose threats to life and limb, according to the KNBC report. Sean Kane, a consumer safety advocate interviewed for the story, stated that to rectify the faulty tire recall system, it is incumbent upon the industry to make RFID standard in passenger tires to make consumer safer.

The RFID technology solution from Advanced ID is based on the Company’s RFID readers and providing both the RFID tire tag that is embedded in the tire during the tire curing (manufacturing) process and also the tire patch, which is cold vulcanized on the tire after manufacture or for tires already in the field.

About Advanced ID Corporation: Advanced ID Corporation (OTCBB: AIDO) is a complete solutions provider in the RFID market with a focus on the tire management industry. The company is also a major factor in the tire inspection business through its UK based Pneu-Logic subsidiary. The Company is active in the pet recovery business through its AVID Canada subsidiary in Calgary, Alberta, and has developed a UHF RFID reader product line through its Advanced ID Asia Engineering technical support and business development partner in Chiang Mai, Thailand.

Safe Harbor Statement: Statements in this press release other than statements of historical fact, including statements regarding the company’s plans, beliefs and estimate as to projections are “forward-looking statements”. Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company’s SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the company’s judgment as of the date of this release. Advanced ID Corporation does not undertake to update, revise or correct any forward-looking statements.

For further information visit Advanced ID Corporation at www.advancedidcorp.com


Contact:

Advanced ID
Dan Finch, 214-755-0932
President
[e-mail]
or
Investors:
Darrow Associates
Jordan Darrow, 631-367-1866
[e-mail]

Source: Advanced ID Corporation